Blog

Mapping the marketing-to-sales process in HubSpot

Hyperpersonalization in email marketing

How HubSpot functions support GDPR-compliant marketing

How the HubSpot Marketing Hub supports your company

CRM marketing: Effective CRM integration into your marketing strategy

Which content is suitable for inbound marketing?

Nobody likes advertising. That's why inbound marketing is about attracting potential customers with good content instead of advertising content. You can find out which content formats are particularly suitable for this here.

AI in HubSpot: increasing efficiency and optimizing creative processes

AI tools in platforms such as HubSpot are revolutionizing marketing processes, optimizing routine tasks and saving valuable resources.

HubSpot and LinkedIn: a powerful duo

The combination of HubSpot and LinkedIn offers companies an effective solution for taking marketing and sales strategies to the next level. We show the central functions.

What is the difference between Google Search Console and Google Analytics?

The phases of the customer journey

What can you do with the Google Tag Manager?

The B2B customer journey - differences and touchpoints

B2B companies face different challenges than B2C companies. This is also reflected in the B2B customer journey. We reveal the most important differences and touchpoints.

What does the Google Search Console do?

What can HubSpot do for free?

Only large companies with a big budget can use HubSpot effectively? Wrong! We reveal which professional tools you can use effectively even in the free version to optimize your marketing activities.

What does the optimal meta description look like?

Do you want more website traffic? We'll tell you how to get users to click on your website on Google. Find out how to optimize your meta descriptions in our blog.