Objective review of online marketing measures
The Digital Insights Audit is a tool developed by Funntastic for the objective assessment of current online marketing measures. Qualitative or quantitative assessments within the individual online marketing disciplines are carried out using a structured catalog of criteria.
Your activities in search engine optimization (SEO), search engine marketing (SEA), social media, digital analytics and tracking can be reviewed. It is also possible to include only individual disciplines in the audit. The audit is carried out using a transparent scoring model. If the audit is repeated regularly, the scoring value can be used to easily determine whether certain areas have developed positively or negatively.However, the Digital Insights Audit also offers a great deal of insight even with a one-off review, as it allows you to uncover the most important gaps and weaknesses in online marketing and derive the necessary optimization measures.
Overarching objectives of the digital insights audits
- Overview of the status quo
- Objective performance evaluation of your previous measures
- Measurement and traceability of the effectiveness of measures and optimizations
- Structured and data-driven optimization and further development of your online marketing measures
Digital Insights Audit: User Experience
First, the strategic foundations are reviewed on the basis of existing documents, such as the target group definition and objectives/KPIs. If no strategic foundations have been developed beforehand, the most relevant topics are agreed in a discussion. The strategic principles form the basis of the evaluation, whereby the focus is on addressing the target group appropriately and achieving the defined goals.
The general user experience is then analyzed. This includes the following areas, which are evaluated using a structured list of questions.- Navigation - structure, wording and design of the navigation
- Conversion - newsletter, making contact and downloads
- Brand & target groups - addressing target groups, transferring the brand
- Design - general web design, button concept, visual language
- Joy of use - interaction, effects
- Content - page structure, preparation of content
Digital Insights Audit: SEO
Our SEO audit includes the manual and tool-based review of SEO criteria. This includes, for example, content and technical SEO requirements, checking the Google Search Console and the search result. You also receive a visibility index that compares the trend of your website in organic search with your main competitors and a keyword analysis of used and unused keywords.
- List of measures on the basis of which search engine optimization can be advanced technically and in terms of content
- Recommendations regarding the content optimization of individual pages
- Examination of the content structure, use and application of suitable keywords and on- and off-page links .
Digital Insights Audit: SEA
With the SEA audit, we analyze the current status of your entire Google Ads account. We not only check every network used, but also every account level that is necessary for successful campaign placement. In addition to the basic account settings, we also analyze the extent to which an SEA strategy can be identified and whether this has been implemented in the account in a structured manner.
- Examination of ad groups, ad texts, extensions, keywords, bids and conversions
- Examination of optimization possibilities
- Ensuring the efficient use of your media budget
- prioritized list of measures to actively improve the use of your budget
Digital Insights Audit : Tracking & Analytics
In this audit, we examine your analytics setup in Google Analytics 4 (GA4). We check your account and property settings. In addition, tracking is tracked and the data quality of the data structures is evaluated. The findings will be used to draw up a list of measures to identify optimization options.
In addition, we analyze whether the data is actually being used sensibly and includes the goals and KPIs relevant to you. This includes reviewing reports, management summaries or dashboards, for example, and developing appropriate optimization measures. We also give you ideas on how you can optimize your tracking and data strategy in the future (e.g. topics such as server-side tracking, Google Consent Mode or the data connection to Google BigQuery, etc.)
- Check the tracking setup in Google Tag Manager
- Data protection-compliant implementation of tracking (in conjunction with your cookie consent tool)
- Check the default settings in GA4, e.g. data filter, data retention, etc.
- Advanced settings, e.g. user-defined dimensions & metrics, standard channel grouping, etc.
- Configuration of user-defined reports
- Connection to other tools (e.g. Google Ads, Google Search Console, Google BigQuery, etc.)
Digital Insights Audit: Social Media
The social media audit includes an audit of all relevant social media channels and the associated advertising accounts. We offer the audit for the following platforms: Facebook, Instagram, LinkedIn, Twitter and Xing. You will receive the results neatly listed with a specific score per channel, recommendations for action are also listed in the report. You can commission the social media audit for just one specific channel or for all channels that you use.
We are happy to support you in implementing the recommendations for action. However, these services are not part of the audit.- Check of basic account settings on the company page and, if available, in the advertising account
- Images/videos and texts are checked for their tonality, length and formats
- Compliance with the corporate design
- Performance of organic and/or paid posts and ads
Request an audit for your online marketing measures now
We are also happy to check how you can further optimize your online marketing measures. We carry out a preliminary audit free of charge and without obligation and will be happy to provide you with an initial impression. At the same time, we will recommend a further course of action and explain how our audits can help your online marketing.
