How do tracking and analytics complement each other?
Tracking is the first step on the path to data-based decisions. It refers to the systematic collection of raw data on your website and in your digital campaigns. Clicks, page views, dwell time or conversions - tracking precisely records every movement of your users and thus provides valuable insights into their behavior.
Analytics takes tracking into the second round. Analytics uses the collected tracking data to generate patterns, trend analyses and recommendations for action. This interpretation creates clear added value from mere figures.
Tracking collects the data, analytics transforms it into insights. Tracking helps you recognize what is happening. Analytics reveals why it happens and how you can optimize your strategy. Together, they form the basis for digital performance at the highest level.
In our digital analytics agency, we combine tracking and analytics to provide you with a holistic picture of your digital success. Find out how our tailor-made solutions can optimize digital experiences and achieve measurable results.
