What is tracking?
Tracking refers to the systematic process of collecting and analyzing raw data in order to understand user behavior in a targeted manner. It includes activities such as page views, clicks on buttons, time spent on your website and the tracking of navigation paths. Tracking provides valuable insights to optimize your marketing strategies in a targeted manner.
With the right tools and methods, we support you in turning data into meaningful information. Our experts ensure that your tracking is not only precise, but also compliant with data protection regulations.
Smart solutions for your goals
E-commerce tracking
How successful is your online store? E-commerce tracking gives you detailed insights into the performance of your products and sales processes. Track orders, cart abandonment, sales and conversion rates to make fact-based decisions and maximize your revenue
.Web tracking
Whether website performance or marketing campaigns - web tracking is crucial for your digital success. This involves monitoring not only visitor numbers, but also specific interactions and campaign successes. Campaign tracking, for example with UTM parameters from Google Analytics, helps to measure the impact of marketing measures and increase efficiency.
Targeted strategies
A well thought-out tracking concept requires a clear plan. Together with our clients, we define goals, set measurable KPIs and develop a customized concept. We take all important aspects into account, from technical feasibility and the choice of suitable website tracking tools to data protection requirements such as consent management systems or cookie managers.
Success starts with the right planning - we support you in collecting your data with the highest level of accuracy.
The right choice of tool for optimum results
Google Tag Manager is a powerful tool that allows you to implement tracking codes and tags without direct intervention in the source code of your website. With GTM, you can flexibly track events such as clicks, page views or form completions. This tool supports your marketing strategy by providing you with a central platform for managing tracking scripts. You benefit from efficient tag management, fast troubleshooting and better data quality.
etracker and Econda offer powerful solutions for web analytics and e-commerce. While etracker scores particularly well with data protection-compliant analyses without cookies - including heat maps, conversion tracking and precise visitor evaluations - Econda proves to be a specialist in the field of e-commerce personalization and real-time analyses. Together, they provide in-depth insights into customer behavior and support data-based decisions. Both tools can be flexibly adapted to individual requirements and offer reliable solutions for the effective optimization of digital strategies.
Salesviewer and Leadinfo focus on identifying and analyzing website visitors, especially in the B2B segment. Salesviewer is characterized by its ability to identify company visitors and provide valuable sales approaches, ideal for lead generation. Leadinfo also provides detailed insights into business visitors, enables seamless integration with CRM systems and helps convert website traffic into tangible leads. Together, these tools are an effective combination for targeted B2B acquisition and sales optimization.
Mouseflow enables a detailed analysis of user-friendliness and interaction on your website. With functions such as session replays, heatmaps and form tracking, you can uncover weaknesses in the user experience. This tool helps you to optimize navigation and conversion on your platform.
As an experienced tracking agency, we shed light on our clients' data. With a well thought-out concept, comprehensive strategy, creative solutions and the right tools, we turn your website and your marketing measures into a data-based success. Let's take your digital presence to the next level together!
Professional setup
Successful tracking starts with a clean implementation. From setting up your tracking systems and implementing UTM tracking parameters to integrating technically necessary cookies and consent manager systems, we help you create a stable foundation.
Our team takes care of setting up all relevant systems and ensures that your analysis runs seamlessly. By working with our agency, you enable an error-free basis for your data, on which you can make effective business decisions.
