What is analytics?
Analytics is not just data collection. It is the art of deciphering data and recognizing patterns, trends and correlations. We use these insights to make informed decisions and create clearly measurable success. Whether you want to understand customer behaviour, optimize campaigns or tune your website for more conversions - analytics provides the answers.
This is where our Google Analytics agency comes into play. Our analytics services go far beyond mere data collection. We analyze, interpret and bring clarity to the complex world of numbers to achieve real results for your brand. Let's get started together!
Our tools for precise insights
We use state-of-the-art web analysis tools that enable customized evaluations.
Powerful, versatile and ready for your success story. It provides detailed insights into the behavior of your site visitors and seamless integration with other Google tools.
- Seamless integration with other Google tools
- Create customized reports & dashboards
- Free of charge in the standard version
Data protection first and foremost! Full data security is guaranteed with this open source solution - ideal if you want full control.
- Hosting on your own server possible
- Full control over data on your own server
- Extensive data protection functions
- Tracking possible without cookies
Nothing remains hidden! With heatmaps and user recordings, we show what your website visitors really think and feel.
- Intuitive user interface
- Free trial version
- Actions as recorded videos
The perfect solution for companies that place the highest value on data protection! Piwik Pro combines powerful analytics features such as funnel analysis, real-time dashboards and detailed reports with strict data protection standards. A great choice for storing data locally and working in compliance with GDPR.
- Free version for smaller websites
- Fast response time of the user interface
- Custom demand platform for online marketing activities
- Hosting on own server possible
- Tracking without cookies possible
One-off or regular?
We offer you flexible solutions that fit your needs exactly.
- One-off analyses are ideal for projects with clearly defined goals. From campaign launches to ad hoc insights, we deliver precise and fast results.
- Regular analytics services are the key to staying on the ball in the long term. This is where reporting comes into focus. Consistent reports and regular optimizations guarantee that you are one step ahead of every dynamic change.
Good to know:
Our reporting services offer you individually designed dashboards that make your KPIs tangible.
Data analysis at the cutting edge
The basis of our work is thorough data analysis. While many tools provide simple statistics, we extract deeper insights with Google BigQuery. We analyze according to your goals - be it the optimization of user journeys or the improvement of traffic quality.
And the best part? The results flow into your performance analytics strategyto maximize your marketing goals.
Reporting and data-driven decisions
Facts instead of assumptions. Our reporting strategy relies on visually appealing presentations that offer specific calls to action. Tools such as Google Looker Studio, Power BI or Piwik Pro make data your best partner in the decision-making process. Together, we uncover potential and navigate past the competition with razor-sharp precision.
FAQ
The standard version of Google Analytics is free of charge. However, if additional services such as support or more powerful functions (e.g. Google Analytics 360) are required, costs will be incurred. We will be happy to advise you individually.
Web analytics involves examining and evaluating user interactions on your website. The aim is to find out which pages are working, where the weak points are and how conversion rates can be increased.
Are you looking for an alternative to Google Analytics (GA4)? Matomo convinces with data protection and complete data control, ideal for companies with high GDPR requirements. Piwik Pro combines advanced analytics features with local data storage and funnel analytics - perfect for data-sensitive industries. Hotjar offers a unique view of user behavior through heatmaps, click maps and user recordings. Each of these options has its own strengths and could be just what you're looking for!
Warum Funntastic?
Wir liefern nicht nur Zahlen, sondern relevante Erkenntnisse, die Ihr Marketing gezielt voranbringen.
Diese Unternehmen vertrauen uns bereits
Warum Analytics mit Funntastic die beste Wahl ist
Analytics ist für uns kein Bericht am Ende des Monats, sondern das operative Bindeglied zwischen Strategie, Kreation, Media und Vertrieb. Als Agentur mit fundierter Expertise in allen Online-Marketing-Disziplinen denken wir Analytics konsequent im Kontext des gesamten Lead Funnels - nicht als isolierte Maßnahme. Wir kombinieren Webanalyse und Kampagnendaten, um Zielgruppen besser zu verstehen, Touchpoints gezielt auszuwerten und Potenziale messbar zu erschließen. So schaffen wir die Basis für datengetriebenes Arbeiten - im Performance Marketing, in der Marketing Automation und im Vertrieb.
