How to efficiently automate and personalize marketing
Online marketing in particular is under constant pressure to change due to the increasing digitalization of sales and marketing. It is becoming increasingly difficult to generate leads in the traditional way and turn customers into real fans of a brand. Marketing automation can provide targeted support here.
What characterizes marketing automationIn our free e-book, you can find out
- the basics of marketing automation,
- the differences to classic email marketing,
- what advantages you gain by introducing marketing automation in your company and
- how to best integrate such a solution into your company .