Conversion funnel? Lead Nurturing? Lead routing? If you're wondering what these terms have to do with lead management, you've come to the right place. Advancing digitalization is constantly providing marketing and sales with new technologies that open up a multitude of clever possibilities for lead generation and customer acquisition. However, the number of technical terms that arise as a result is overwhelming.
So that you don't get lost in the jumble of technical terms, we have compiled the most important information for you. Who knows, you might even discover ideas and potential for your marketing strategy while browsing.The lead management dictionary is not only suitable for beginners, marketing professionals will also benefit from the compact summary. Test your knowledge and expand your marketing vocabulary!Your benefits at a glance
- Knowledge in a compact package: The lead management dictionary is your quick reference work .
- Trends and evergreens: We explain 36 terms relating to lead management and marketing.
- New impulses: Discover new ways to optimize your marketing strategy.