What is a GEO audit?
Our GEO audit (Generative Engine Optimization) shows you how well your website is understood in AI-supported search and response systems - and whether your content appears there as a reliable source. In addition to the classic points of an SEO audit, we check structure, semantics and content signals so that your site not only ranks in Google, but is also optimally positioned for GEO optimization and SEO optimization. At the end, you will receive clear, prioritized recommendations on which measures will have the greatest effect on visibility.
Why GEO optimization is more important today than a pure SEO audit
Modern decision-makers are increasingly researching with AI response systems (e.g. ChatGPT, Google AI Overviews), which interpret and display content differently to traditional search engines. Content that is not structured, semantically classified or incorrectly signalled for these systems is often not taken into account, even if it has been technically well optimized for classic SEO. GEO ensures that your content is relevant, understandable and visible even in such contexts.
What does our GEO audit (incl. SEO audit) include?
Our GEO audit combines the following areas in a tool-supported review:
Technical SEO basis
The technical SEO basis includes all technical requirements so that search engines can reliably crawl, understand and index your website. This includes, for example: Crawlability & indexability, page architecture & internal linking, sitemaps & clean sitemap structure, etc.
On-page analysis for SEO optimization
On-page analysis includes all optimizations directly on the pages that ensure that content is clearly understandable for users and search engines and ranks for the right keywords. These are, for example: Meta title and meta description, heading headings as well as keywords & images.
Content potential & semantic structure (GEO optimization)
We analyse how complete, clear and "AI-readable" your content is structured. We check which topics you already cover, where content gaps and opportunities lie and how well pages are semantically linked - so that search engines and AI systems classify your website as a relevant, citable source and correctly display content in responses.
Competitor comparison in the SEO audit
We compare your website with the most important competitors and make it clear where you are lagging behind in the SEO and GEO context - and where you can quickly overtake.
.GEO structure: How content becomes a source in AI response systems
We analyze the GEO structure of your website to check how well your content is understood, selected and used as a trustworthy source by AI systems. We specifically look at whether your pages are structured in such a way that AI-supported search and response systems can quickly recognize relevant passages, classify them correctly and incorporate them into responses.
- How does your content appear in AI-based response systems?
- Are web page passages used as a response source?
- Is structured data available to drive AI systems?
- How well are FAQs, clear question answers and context signals prepared?
Your benefit: prioritized list of measures for GEO & SEO optimization
With our audit, you not only receive a structured overview of the current status quo of your visibility, but also a concrete, prioritized list of measures that shows
- which GEO levers are most effective,
- how to optimize content for both traditional search engines and AI response systems,
- how to strengthen your digital presence at key moments in the customer journey.
Procedure: This is how the geo-audit works
Request your non-binding GEO audit now!
FAQ
SEO optimization ensures that your website is technically and content-wise so relevant that it ranks well in classic search engines, and thus forms the important basis on which GEO optimization builds to make your content understandable, citable and visible for AI-based response systems.
A GEO audit is particularly worthwhile for sites that drive organic leads/sales or where users frequently ask questions based on searches - in other words, wherever AI answers have a strong influence on decisions.
After the audit, you will receive a clear, actionable evaluation that shows where your website currently stands in terms of SEO and GEO - and what you should do next to gain more visibility (Google + AI response systems).