The combination of HubSpot and LinkedIn offers companies an effective solution to take their marketing and sales strategies to the next level. The integration makes it possible, for example, to transfer LinkedIn contacts directly into HubSpot, manage them there or create and publish LinkedIn ads and posts. This gives marketing and sales teams a central platform on which they can create personalized campaigns, target leads and increase efficiency with automated workflows. With this synergy, valuable insights can be gained to better understand the behavior of leads and customize the approach.
In this article, we show the key functions that HubSpot offers in combination with LinkedIn:
LinkedIn Ads
With LinkedIn ads in HubSpot, it is possible to target people with highly relevant ads and generate reports on the actual ROI of the ad campaigns. By linking the ads account, the information flows directly into HubSpot. At the same time, you can decide whether ad tracking or lead synchronization should be activated and the tracking pixel applied.
The HubSpot CRM can then be used to create highly specific target groups that are automatically synchronized with the LinkedIn Ads account. Contacts generated via LinkedIn Ads are automatically transferred to the HubSpot CRM. Contacts from LinkedIn lead gen forms can also be synchronized with HubSpot and used in an automation.
LinkedIn Posts
Not only LinkedIn ad accounts can be linked to HubSpot, but also LinkedIn company and personal profiles. This means that you can not only create one or more LinkedIn posts directly in HubSpot, but also upload them in bulk. It is also possible to schedule the publication of posts in advance. A social media calendar helps to keep track of planned and published posts.
In addition, HubSpot can be used for social media reporting - regardless of where the post was originally created. The performance of the posts is always logged in HubSpot.
Sales Navigator Integration
With LinkedIn Sales Navigator, sales teams can target leads more effectively, understand them better and interact with them on a personal level. HubSpot's LinkedIn Sales Navigator integration allows this to be done directly from the contact record in HubSpot. Features include, for example, sending InMails directly from HubSpot or the ability to recognize similarities with the leads or find related leads in the same company.
At the same time, you can see in the company data records with whom you are already networked within the company or with whom you have common interests or contacts.
For the full use of this integration in HubSpot, a license of the Sales Hub Professional or Enterprise and a license of the Sales Navigator Advanced are required.
HubSpot-LinkedIn-CRM synchronization
With the bidirectional CRM synchronization of HubSpot and LinkedIn, marketing and sales teams can work more productively, optimize their sales pipeline and easily validate their data in HubSpot. LinkedIn activities can be automatically logged in HubSpot or contact and company records in HubSpot can be synchronized with those on LinkedIn. If a data record is no longer up to date, a notification can be set. The data can then be updated with one click.
