Changes such as the end of the SAP Marketing Cloud put companies in a tight spot - seize the opportunity to take sales and marketing to the next level.
How change becomes progress
Many things change and the timing is not always right. The announced end-of-life of the SAP Marketing Cloud for 2026, for example, poses the question for users of the software as to which technology solution can support their CRM automation marketing in the future. Perhaps your company is also affected? Whatever your reasons for planning to introduce or switch to a new software solution, we see this as an opportunity to really boost your online marketing performance. All you need is a performance-oriented strategy and marketing and sales automation software that suits your company.
Are you about to change your marketing automation software?
Let's take a strategic approach
- What requirements will marketing and sales have for the lead management activities of the future?
- Which marketing automation software fulfills these requirements and at the same time meets the company's requirements (e.g. data protection)?
- Which middleware ensures optimal data exchange between the software systems used?
- Big bang, trickle or both - which implementation strategy ensures a smooth transition during data migration?
- With which structure can migrated data be used optimally immediately after the transfer?
You can find more information about Big Bang & Trickle here. The key to a successful switch to a new marketing automation solution is a concept that answers the above questions. The specialists at Funntastic will provide you with strategic advice, support you in selecting the right technology and accompany the entire transition process.
Good planning as a decisive factor in data migration
It's like any move: the joy afterwards is particularly great if you have sorted out everything superfluous beforehand. Ideally, what you want to take with you is already prepared so that it can be stowed away quickly and correctly in the new environment. This also applies to data migration, which should also be a considered transfer. Before we decide which data is to be transferred where, we check and, if necessary, optimize your lead management processes and your sales funnel. Our goal: to create a smooth transition that makes marketing automation a sure-fire success later on.
Why it's already worth switching to the new marketing automation software
Change becomes particularly unsettling when there is uncertainty about the process and the effects. That's why we work with you to create a well-founded concept that enables smooth change and where employees know what to expect. This includes, for example, that
- Marketing & sales processes are defined and coordinated
- Required marketing automation content is available
- There is enough time for training in the new software
- Change management measures take employees along with the change
A period of around three to six months is realistic for a software changeover, depending on the individual effort involved.
An early switch to new CRM automation marketing software has the advantage that marketing and sales benefit from new features sooner. For example, efficient collaboration between all marketing and sales tools is simplified by the innovative, user-friendly SAL application from Marini.
From the SAP Marketing Cloud to HubSpot or Evalanche:
How to take your marketing activities to the next level
We are convinced by the marketing automation tools from HubSpot and Evalanche. Both offer comprehensive functions with which you can organize, coordinate and control marketing activities. Whether your company benefits more from an all-in-one solution from the American provider HubSpot or individual functions from the German software solution Evalanche depends on your requirements and preferred cost model. With HubSpot, which is one of the market leaders, you receive a comprehensive overall package at no additional cost. Evalanche offers individual functions, while some features can be booked on a modular basis. Here you will find a clear summary of the most important functions of both tools.
HubSpot
✔️ Email campaigns: trigger-based or automated
✔️ Lead generation (forms)
✔️ Lead scoring
✔️ Landing pages
✔️ CRM integration
✔️ Social media
✔️ Workflow automation
✔️ Segmentation via lists
✔️ A/B tests
✔️ Website tracking
✔️ Customer journey analysis
✔️ Personalization
✔️ Templates
✔️ Automated reports
GDPR-compliant (server in Germany, AV contract required)
Extensive integrations
Evalanche
✔️ Email campaigns: trigger-based or automated
✔️ Lead generation (forms)
✔️ Lead scoring
✔️ Landing pages
✔️ CRM integration partly via third-party providers
✔️ Social media via third-party providers
✔️ Workflow automation
✔️ Segmentation via target groups
✔️ A/B tests
✔️ Website tracking
✔️ Personalization
✔️ Templates
✔️ Automated reports
✔️ GDPR-compliant
Selected integrations
No customer journey analysis
The specialists at Funntastic support you with onboarding, campaign implementation and individually where you need it.
Conclusion
Marketing automation is an area of constant development. Switching to a different marketing software solution - whether desired or necessary due to external influences - can be used to make progress in your own marketing and sales. The prerequisite for success is a consistent strategy with which the implementation is planned, onboarding is carried out and subsequent use is optimized.
