HubSpot is one of the best-known marketing automation and CRM solutions on the market. However, it is not only large companies with large budgets that use it. Even the free version of this powerful platform helps companies to optimize their marketing and sales activities.
So if you're interested in testing such a solution but are afraid of large investments, HubSpot is the right choice for you. We reveal which functions HubSpot already provides in the free version.
HubSpot is an all-in-one platform for inbound marketing, sales and customer service. It helps companies optimize their marketing, sales and service processes and save time and resources.
Originally known as an inbound marketing tool, HubSpot now offers a comprehensive CRM system that centrally manages all customer interactions. With HubSpot, you can generate leads, automate email campaigns, manage social media and continuously improve your marketing strategy - all in a user-friendly interface that is easy to use even without in-depth technical knowledge.
Another special feature of HubSpot: Many of the core features are available for free, so you can try out the platform before you decide to upgrade.
Free HubSpot functions
The heart of the free HubSpot version is the CRM. It allows you to manage all your contacts and sales activities centrally. Every interaction, be it an exchange by email or a phone call, is automatically recorded so that you always have an overview of all customer contacts. The CRM is completely free and offers up to 10 user-defined properties including contact and company management.
With HubSpot, you can create professional email campaigns and send up to 2000 emails per month, including simple automation, without paying a penny. The only drawback: the HubSpot branding is visible.
A drag-and-drop editor allows you to easily design emails to your liking. Templates make it easy for you to get started, and basic reporting functions such as open and click rates show you how successful your campaigns are.
Personal emailing directly from HubSpot is also possible free of charge, including email tracking and notifications by linking Gmail, Outlook and Microsoft Exchange accounts.
Create customizable forms with HubSpot that you can seamlessly integrate into your website. These can be linked to simple automations, such as sending an email after the form has been completed. This allows you to collect valuable contact information from your visitors, which is automatically transferred to your CRM, and at the same time send automated mailings with suitable content.
With HubSpot's landing page tool, you can create professional, responsive and multilingual landing pages (with HubSpot branding) without the need for programming knowledge. The activities that your known contacts carry out on these pages are automatically tracked and evaluated.
With the free version of HubSpot, you can easily create and manage a professional blog - without any prior technical knowledge. The user-friendly interface, where you can create, publish and optimize content, is complemented by an AI blog article wizard. HubSpot also helps you to optimize your content for search engines so that your posts are easier to find. In addition, you can track the performance of your blog posts using integrated analysis functions and thus gain valuable insights to continuously improve your content strategy.
HubSpot allows you to import, manage and segment your contacts. This allows you to carry out targeted marketing campaigns that are precisely tailored to the needs and interests of your target groups.
With the free live chat tool, you can communicate directly with your website visitors in real time. In addition, you can set up simple chatbots to help you answer frequently asked questions or qualify leads even when you are not online.
Even in the free version, HubSpot offers reporting dashboards that give you an overview of your marketing and sales activities. This means you always have an overview of how your campaigns are performing, and can make informed decisions.
The free version of HubSpot offers you an easy introduction to the world of marketing automation. The free version is particularly ideal for small and medium-sized companies with a limited budget, as you don't have to make any major investments to use professional tools. And should you ever need more functions, you can upgrade to a paid version at any time without having to set up your marketing activities from scratch.
From contact management and email marketing to live chats, HubSpot provides everything you need to get started, even in the free version.
If you would like to find out more about the possibilities of HubSpot or need support with implementation, we will be happy to assist you. Let us advise you free of charge.
