This is what we offer in the Analytics Audit light:
In this audit, we examine the Analytics setup in Google Analytics 4 (GA4). We check the account and property settings. In addition, tracking is tracked and the data quality of the data structures is evaluated. The findings are used to draw up a list of measures to identify optimization options.
Request Analytics Audit light now
This is what the Analytics Audit light includes:
- Check of the tracking setup in Google Tag Manager
- And the data protection-compliant implementation of tracking (in conjunction with the Cookie Consent Tool)
- Check of the standard settings in GA4, e.g. data filter, data retention as well as the advanced settings and configurations, e.g. user-defined dimensions & metrics, standard channel grouping, conversions
- . user-defined dimensions & metrics, standard channel grouping, conversions
- Check the connection to other tools (e.g. Google Ads, Google Search Console, Google BigQuery)
- Quick check of Google Looker Studio if the tool is in use
Who benefits from the Analytics Audit light?
The Analytics Audit light is suitable for companies that would like to know how their online marketing is currently performing and what optimization potential there is.
Our common goal
As part of the audit, we create a rough analysis of the tracking and analysis setup. In doing so, we identify optimization potential and provide clear recommendations for necessary optimizations.
What the audit brings you
Correct setup
Is everything configured correctly and is data being collected sustainably?
Data quality
Is the correct data being recorded?
Clean evaluation
What happens to the data obtained?
These companies already trust us
This is why we can provide particularly good support
I am convinced that data analytics is a key driver for innovation and competitiveness in today's digital era. With my analytical thinking, attention to detail and enthusiasm for data, I strive to continuously add value and drive positive change.