Buying decision processes have changed dramatically as a result of digitalization, including in B2B - companies are facing huge challenges as a result. One response to this is the growing convergence of marketing and sales: in order to successfully acquire new customers in the future, market communication and sales processes must be closely coordinated.
In our free e-book, we give you an introduction to lead management basics and their importance for your company. This will give you valuable ideas for modern demand generation.
We show you,
- among other things,
- how modern lead generation works best,
- why lead nurturing plays an important role in this,
- how to use lead scoring to assess the maturity level of contacts and
- how to integrate all processes relevant to lead generation into your company across departments.