Wie gelingt es uns, aus einem anonymen Lead eine echte Opportunity zu entwickeln? In unserem Webinar zeigen wir, wie modernes Sales Enablement Marketing und Vertrieb aufeinander abstimmt – mit klaren Prozessen, smartem Tool-Einsatz und datengetriebener Leadbewertung. Wir geben konkrete Einblicke, wie du durch strukturierte Lead-Funnel, automatisiertes Nurturing und gezielte Scoring-Modelle deine Conversion-Rates steigerst und gleichzeitig deine Teams effizienter machst. Ideal für alle, die ihr Lead Management nachhaltig verbessern wollen – ohne sich im Tool-Dschungel zu verlieren.
Was sind die Herausforderungen?
Viele Unternehmen verlieren wertvolle Leads nicht etwa, weil diese kein Potenzial haben – sondern weil Marketing und Vertrieb nicht mit einem gemeinsamen Verständnis agieren. Unterschiedliche Vorstellungen davon, was ein qualifizierter Lead ist, führen zu Reibungsverlusten. Prozesse sind nicht klar geregelt, Zuständigkeiten oft unklar. Ohne systematische Scoring-Modelle und abgestimmte Übergaben entstehen blinde Flecken im Funnel. Unser Webinar räumt genau damit auf – und zeigt, wie eine moderne Lead-Management-Struktur diese Hürden überwindet.
Für wen ist das Webinar gedacht?
- Marketing-Manager:innen und CMOs im B2B
- CRM- und Marketing-Automation-Verantwortliche
- Vertriebsverantwortliche mit Fokus auf digitale Prozesse
- Fortgeschrittene mit Basis-Erfahrung im Lead Management
Das Webinar richtet sich an alle, die bereits erste Strukturen im Lead Management haben – aber das volle Potenzial noch nicht ausschöpfen. Wenn du gezielter arbeiten, effizienter übergeben und datenbasiert priorisieren möchtest, erhältst du hier konkrete Ansätze und praktische Impulse. Lerne, wie moderne Lead-Scoring-Modelle funktionieren, wie Marketing Automation deine Teams entlastet und wie ein abgestimmtes Reporting dich schneller zu mehr Umsatz führt.
Die Agenda des Webinars
- Einführung
- Warum Leads im Funnel verloren gehen
- Gemeinsamkeiten und Brüche zwischen Marketing & Sales
- Automatisierung und Scoring richtig einsetzen
- KPI-basierte Steuerung des Lead Funnels
- Best Practices und Tipps für die Umsetzung
- Deine Fragen
Das lernst du im Webinar
Du erfährst, wie du durch klare Definitionen, abgestimmte Prozesse und datengestützte Tools deine Leads systematisch weiterentwickelst. Du lernst, wie du durch Lead Scoring Prioritäten setzt, den Übergang vom Marketing an den Vertrieb optimierst und so mehr qualifizierte Opportunities generierst. Das Resultat: Weniger Reibung, mehr Struktur – und bessere Ergebnisse.
Dein Referent
From the very beginning, our collaboration with Funntastic was characterized by a high level of professionalism, a clear methodology and a real understanding of our goals. In a very short time, we jointly developed a well-founded digital strategy that quickly showed measurable success. We were particularly impressed by the combination of strategic understanding and operational implementation expertise.
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Everyone is delighted - our customers, our partner and the team. We have been working on our brand ourselves for years - now we have achieved the breakthrough.
As an experienced tracking agency, we shed light on our clients' data. With a well thought-out concept, comprehensive strategy, creative solutions and the right tools, we turn your website and your marketing measures into a data-based success. Let's take your digital presence to the next level together!
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