Marketing can no longer do without artificial intelligence - this also applies to marketing automation software such as HubSpot. AI tools in platforms like HubSpot revolutionize marketing processes, optimize routine tasks and save valuable resources. HubSpot relies on AI settings to support marketing and sales teams and make their work much easier. Manual processes and time-consuming administrative tasks can be replaced by automation, leaving more room for creative and strategic tasks. In the following, we highlight the most important areas of application for AI in HubSpot and how they are changing everyday marketing work.
Content creation in the blink of an eye
Marketing teams can overcome creative hurdles with HubSpot's content assistant. The tool suggests topics, structures content and creates drafts so that campaign ideas can be implemented more quickly. HubSpot generates content for landing pages, blogs, emails and social media posts, making it easier to produce compelling content. By using the AI blog generator, users can publish posts much more frequently, which increases organic traffic and lead generation - without the need for additional staff or time.
Accessibility through audio blogs
HubSpot AI offers the ability to automatically turn blog posts into audio versions. This feature, called "post narration", promotes accessibility and makes it possible to reach a wider audience. By providing high-quality audio blogs, it attracts new users who would rather listen to the content than read it.
SEO-optimized meta descriptions and titles
A concise title and a catchy meta description are essential to convince users to click. HubSpot helps to generate SEO-optimized titles and meta descriptions that can improve visibility and click-through rates. This gets to the heart of the content and reaches a wider audience.
Ad creation for better performance
Another advantage is the AI text generator for Google Ads, Facebook and LinkedIn ads. It creates compelling ads by solving writer's block and reducing the time spent on revisions. It is very easy to use: you specify the purpose of the ad, relevant keywords and the desired language style, and the AI generates the appropriate ad text.
For direct interactions, HubSpot also offers a LinkedIn survey function in which AI analyzes the responses to reveal the preferences of the target group.
Our recommendations for optimal use in HubSpot
AI tools offer numerous benefits, such as saving time and increasing efficiency, but development has not yet reached the point where it can do without human control. AI-generated content needs careful post-editing to ensure it matches the brand identity and desired style. Here are some tried and tested tips for dealing with AI content:
Review and edit
AI-generated content should be adapted to the brand before publication.
Combination of AI and human creativity
A mix of AI-generated and human-written content ensures an authentic content strategy.
Ensuring accuracy
HubSpot points out that AI tools can occasionally generate incorrect or inaccurate information. Accuracy should be checked, especially for non-English content.
Conclusion
The integration of AI into HubSpot provides you with a comprehensive toolkit. Routine tasks can be automated and underpinned with valuable insights, allowing marketing teams to use their resources more efficiently and maximize their impact. AI in HubSpot is therefore an indispensable helper for modern marketing strategies and supports the path to more sustainable, data-based results.
