Search engine optimization is an indispensable part of digital marketing: because only those whose landing pages appear high up in the organic search results for the relevant keywords or phrases have the chance to increase their reach and generate qualified traffic.
To achieve SEO goals, there are various tools in circulation. While the major SEO tools and extensions are available for a fee in their full version, there is a whole range of very good free basic tools. With their help, you can improve your online presence even with a limited budget.
Which free SEO tools do we use?
Google Keyword Planner
When it comes to optimizing your website for search engines, understanding the right keywords is crucial. The Google Keyword Planner stands out as a versatile keyword research tool that will help you identify relevant terms, search volumes and competition levels to refine your content strategy.
Google Search Console
Monitoring and optimizing your website's performance in Google search results becomes effortless with the Google Search Console. From tracking impressions and clicks to identifying indexing issues and improving site visibility, this tool provides invaluable insights to improve your SEO.
Lighthouse
For a comprehensive analysis of your website's performance, accessibility and best practices, Lighthouse is an indispensable tool. By generating reports on various metrics such as page load speed, mobile responsiveness and SEO optimization, Lighthouse enables you to improve user experience and boost search rankings.
SERP Snippet Generator
Crafting compelling meta descriptions and titles is crucial for increasing organic traffic. The SERP Snippet Generator from SISTRIX allows you to preview how your website will appear in search engine results pages, so you can optimize the snippet content to achieve better click-through rates and higher visibility.
.What free SEO extensions are available?
SEO meta in 1 click
This browser extension displays all relevant SEO information of a website with just one click. This includes titles, descriptions, URLs, a detailed list of the headlines used as well as images and their alt attributes.
SeeRobots
SeeRobots is a versatile tool that allows you to check the crawling status of your website by search engine bots. With detailed reports on indexed pages, Robots.txt configurations and crawl statistics, you can ensure that your website is optimally optimized for search engines.
Other SEO tools and extensions that are limited free of charge
Google Analytics 4
The basic version is subject to a charge, the full version offers advanced functions for analyzing user behaviour on your website. With detailed reports on conversions, interactions and demographic data, you can make informed decisions to optimize your website and target your marketing strategy.
SISTRIX
SISTRIX offers a variety of individual tools to help you improve your website's ranking. From keyword analysis and backlink monitoring to competitor analysis, these tools enable comprehensive SEO optimization to increase your online visibility and attract potential customers.
AnswerThePublic
AnswerThePublic is a useful content marketing ideation tool. By analyzing search queries, it provides insights into the needs and questions of your target audience to create relevant and engaging content that increases engagement and strengthens your position as an expert.
Screaming Frog SEO Spider
The Screaming Frog SEO Spider is a powerful crawler tool for analyzing your website. With detailed reports on URLs, metadata and internal links, you can identify technical issues, improve the user experience and effectively optimize your SEO strategy. Up to a certain number of URLs, Screaming Frog is free and therefore ideal for a smaller website.
Conclusion: SEO doesn't have to be expensive
SEO tools are indispensable for anyone who wants to improve their online marketing. It is therefore worth observing how the prices and functions offered by the top platforms change at regular intervals. Many free SEO tools already offer valuable analysis options and can therefore serve as an entry point for smaller SEO measures. Feel free to try out the various free SEO tools - you will quickly notice the added value!
For more complex, larger-scale SEO projects, however, it will be hard to avoid the paid premium programs, which offer more depth and scope. For a comprehensive SEO strategy, we therefore recommend using both free individual tools and a few renowned platforms that require payment.
