Successful social media paid ads that work
Social networks are ideal platforms for brand and product communication: they offer almost unlimited opportunities for advertisements. In addition, companies can reach their target group and users exactly where they spend many hours every day. Are you planning a social media campaign on a specific topic? Or do you generally want to achieve more reach or conversions with your content? We would be happy to advise your company and, as a social media ads agency, take over the placement of ads for the following platforms: Facebook, Instagram, Xing, LinkedIn, Twitter and TikTok.
What can be achieved with social media paid ads?
There is no single goal with social ads. It is usually a combination of several objectives. We discuss which goal is suitable for you and your brand or company in a short kick-off meeting before the start of a social campaign. We will also advise you on which channels are suitable for your social media campaign. We work with you to define the relevant target groups and determine the campaign duration - while keeping an eye on your advertising budget, of course!
- More reach
- More engagement
- Strengthen brand awareness
- More website views
- More leads
- More event marketing
- More sales
Creative social ads and campaigns
On request, we are happy to create texts and creatives for you. We strictly adhere to the specified formats and special features of the respective network. We are happy to advise you on the choice of placement, as Facebook Ads and LinkedIn Ads, for example, work very differently. To create images or videos, we need the corresponding corporate design specifications of your brand. Our sister agency MOSAIQ, which has already created numerous social media ads for a wide range of B2B and B2C companies, takes care of the implementation of the motifs.
What social media ad formats are there?
- Image Ads
- Video Ads
- Text Ads
- Follower Ads
- Carousel Ads
- Event Ads
- Document Ads
- Message and Conversation Ads
- Form Ads
- Image Ads
- Video Ads
- Carousel Ads
- Collection Ads
- Reels Ads
- Story Ads
- Shopping Ads
- Image Ads
- Video Ads
- Follower Ads
- Carousel Ads
- Collection Ad
- Shopping Ads
- Video Ads
- Image Ads
- Spark Ads
- Lead Ads
- Search Ads
- TopView Ads
- Branded Hashtag Challenge Ads
- Shooping Ads
Ongoing optimization and reporting
Ads in the system, project completed? No, because now comes the exciting part! We advise you throughout the entire period of the social media paid ads and continuously evaluate and optimize the ads. Are we reaching the right target group? Is the CTR of the social ads too low? These questions are raised again and again and re-evaluated by our agency.
You would like to receive the interim results as a PDF to discuss them with your superiors. Or would you prefer a bi-weekly jour fixe where we discuss the performance of the social ads with you step by step? We base our evaluation on the wishes and ideas of our customers.
Because all social campaigns require meaningful monitoring, tracking is included with us. This allows us to react directly to user behavior and adjust campaign targeting accordingly. However, social media as part of online marketing strategies goes even further. That's why we are also happy to advise you on SEA campaigns, SEO optimization and analytics.
At the end of an advertising campaign, you will receive a detailed report with the most important key figures of the social ads. Here, too, you decide on the scope of the analysis. Our agency has had the best experience with Fanpage Karma, Swydo and Google Data Studio for reporting purposes.
