What your dream company needs
You certainly have an idea of what the perfect clientele for your product or service looks like: Which industry should the company belong to? How big can the company be? And what is its budget and turnover range? Imagine you could get these ideal companies excited about your product. That is our defined goal with account-based marketing for B2B companies.
Account-based marketing offers more than just leads
Don't cast your line just to get any fish to bite. Use the right bait to get the right fish to bite. Lead generation is certainly important in B2B marketing. However, targeting too broadly will result in interested parties contacting you who are not really suited to your offer. It's not about gaining as many new contacts as possible, but about establishing valid relationships with selected stakeholders. Everything else often just costs time.
How does our account-based marketing strategy work?
Social media platforms such as the business platform LinkedIn offer access to the profiles of decision-makers in the desired company.
Our agency establishes contact with friendly and personalized messages and offers them informative content with added value. This method often achieves significantly higher success rates than other marketing measures thanks to precisely tailored content.
How your company benefits from our ABM strategy
Account-based marketing requires care and effort. However, it is worth it - especially if you are expecting a large volume of orders from potential customers and for business-related services such as digitization projects.
We support you as an account-based marketing agencyWe work with you to define the project objectives for your ABM campaign. We then define the roles and tasks and support you in putting together the ABM team.Our service package includes these services:
- Support in the selection of required tools, including CRM, marketing automation, sales automation, analytics, research, ads, etc. Identification and prioritization of the desired customers (target accounts)
- Selecting the right channels for a targeted approach
- Content creation for up to three target customers (topic research, storyline, posts)
- Campaign support, monitoring and optimization for up to 3 months
- Would you like longer-term monitoring? Simply book additional content such as e-books, specialist articles or social posts, for example on LinkedIn .
- This digital offer is available in German .
