Die steigende Digitalisierung in Vertrieb und Marketing, gepaart mit dem Wunsch nach mehr Automatisierung, hat zur hohen Nachfrage nach Marketing-Automations-Lösungen geführt. Trotz enormer Wachstumszahlen der Softwareanbieter in Deutschland, gibt es bei vielen Anwendern eine gewisse Ernüchterung. Dies liegt häufig an der fehlenden Vorbereitung und Unterschätzung der Komplexität von Marketing Automation. Ein erfolgreiches Lead Management erfordert ein durchdachtes Gesamtkonzept und ausreichende Ressourcen. Unser Webinar bietet Praxistipps zur Vermeidung von Hindernissen bei der Implementierung von Marketing-Automation.
Was sind die Herausforderungen?
Ziele und Strategie unklar
Komplexität
Ressourcenverschwendung
Unternehmen führen häufig Marketing Automation Systeme ein, ohne zuvor Ziele und Strategie geklärt zu haben. Das führt zu Fehlentscheidungen beim Kauf und kostet auch unnötige Ressourcen. Denn nur die Software allein ist nie die Lösung.
Für wen ist das Webinar gedacht?
- Marketing-Manager:innen
- Marketingleiter:innen
- Vetriebsmitarbeiter:innen
- Geschäftsführer:innen
Unser Webinar richtet sich an Mitarbeiter:innen im Marketing, die bereits Kenntnisse in der Marketing Automation haben oder damit starten wollen. Auch Vertriebsmitarbeiter:innen können aus dem Webinar wertvolle Impulse für ihre Arbeit ziehen.
Die Agenda des Webinars
- Gute Gründe für den Einsatz eines Marketing Automation Systems
- Erfolgskritische Faktoren für die Einführung und mögliche Stolpersteine
- Die wichtigsten Kriterien für die Softwareauswahl
- Warum Software allein nicht die Lösung ist
Das lernen Sie im Webinar
Die Einführung von MAT-Software muss gut vorbereitet werden. Für die richtige Tool-Auswahl braucht es ein klares Konzept und ein daraus resultierendes Anforderungsprofil.
Ihre Referent:innen
From the very beginning, our collaboration with Funntastic was characterized by a high level of professionalism, a clear methodology and a real understanding of our goals. In a very short time, we jointly developed a well-founded digital strategy that quickly showed measurable success. We were particularly impressed by the combination of strategic understanding and operational implementation expertise.
As a senior art director, I have many years of experience in designing user interfaces - from online stores to complex websites. Intuitive operation, accessibility and an inspiring user experience are my top priorities. With creative ideas and attention to detail, I design solutions that are both functional and visually appealing. My technical understanding helps me to create smooth transitions in close coordination with development. My claim: designs that inspire - and trends that are not just current, but future-proof.
In an ever-changing digital environment, I am convinced that effective search engine marketing makes all the difference to a successful online strategy. With my many years of experience in search engine optimization and search engine advertising, I support companies in optimizing their digital presence and achieving demonstrable success.
My goal as a CX Specialist is to create seamless and inspiring customer experiences. With a comprehensive perspective on digital marketing strategy, I develop solutions that are a perfect fit and have a long-term impact - always supported by data-based optimization.
As Managing Director, further development and growth are particularly important to me - professionally, economically and personally. The webinars are a good example of this: we impart valuable knowledge and expertise to the participants, help ourselves to grow and we also come into contact with people and companies that are very relevant to us.
I am convinced that data analytics is a key driver for innovation and competitiveness in today's digital era. With my analytical thinking, attention to detail and enthusiasm for data, I strive to continuously add value and drive positive change.
As part of operational marketing at ISR, I am responsible for divisional marketing for the SAP Information Management division. In this role, I develop effective marketing strategies to generate potential leads and strengthen the loyalty of existing customers. As HubSpot Advisor, I am also the central point of contact for all strategic and technical questions relating to our CRM system. My goal is the long-term and continuous optimization of HubSpot to support the achievement of the marketing and sales goals of our business units.
As a senior project manager, I provide our clients with holistic support in the implementation of all projects. This ranges from large relaunch projects to temporary campaigns in the area of online marketing. The important thing is to always be up to date so that customers can benefit directly from the latest trends.
As part of the MAT team, I support clients in the implementation of marketing automation - from process development and consulting to campaign implementation and support. The aim is to set up marketing and sales in such a way that leads can be targeted and individually addressed throughout the entire funnel.
Together with my team at MOSAIQ, I create digital experiences that inspire and have an impact - and therefore also lead to more leads. My focus is on strategy and concept to make the digital world a little bit better to use.
As a UX team, we lay the foundation for successful digital products. My specialty is exploring and understanding user needs. Because my goal is to create user experiences that satisfy both users and our customers.
Instagram, LinkedIn & Co. are my second home. I not only follow current trends, but also developments in the ads sector. Together with the online marketing team, I then design cross-channel campaigns for more leads, traffic or awareness.
Because every social ad campaign requires regular monitoring in order to achieve its goals, tracking is included with us. This means we can always react directly to user behavior and adjust your activities accordingly.
Thanks to tag management systems such as Google Tag Manager, marketing tools, conversion pixels and tracking codes for websites and mobile apps can be managed centrally. This also applies to the integration of remarketing and affiliate tags as well as the control of cookie consents.
Everyone is delighted - our customers, our partner and the team. We have been working on our brand ourselves for years - now we have achieved the breakthrough.
As an experienced tracking agency, we shed light on our clients' data. With a well thought-out concept, comprehensive strategy, creative solutions and the right tools, we turn your website and your marketing measures into a data-based success. Let's take your digital presence to the next level together!
