Porsche Deutschland is the official German sales partner of Porsche AG and, together with the Porsche Centers and dealerships, takes care of sales, service and customer support for Porsche vehicles and owners from a central location. But as part of Porsche AG, Porsche Germany is also responsible for special events and locations, such as the Porsche Experience Centers, which allow customers and enthusiasts to experience the Porsche brand and, for example, drive the various Porsche models on racetracks and under the guidance of driving instructors.
What are the requirements?
The Porsche brand represents the values that the company stands for like no other. Performance, quality and the iconic vehicle models must be reflected in the brand image and marketing. This includes developing service campaigns, content for websites and landing pages, as well as evaluating the success of digital touchpoints via analytics and associated issues relating to newsletter, tag management and cookie consent management solutions.
This is how we support
Through our sister company MOSAIQ, we support Porsche Germany holistically in various online marketing disciplines and ensure, for example, the timely development of campaign content, text transfer and adaptation of image material, editorial support, the creation and provision of landing pages and web specials or the development of Google Data Studio dashboards and regular analytics evaluations of the Porsche Experience Center.
Seasonal campaigns for Porsche dealers are also designed to increase sales of Porsche lifestyle products at dealerships and increase capacity utilization at service centers, e.g. through special Christmas campaigns or dealer-specific offers in spring. We develop the ideas for this, which are then implemented in terms of content and technology.
