About the customer
Sybit GmbH is a leading company for digital solutions with a clear focus on customer experience and innovation. Since its foundation in 2000, Sybit has established itself as an expert in customer experience management and CRM systems. With headquarters in Radolfzell and other locations in the DACH region, Sybit offers customized solutions for companies in various industries.
By working closely with market-leading partners such as SAP and Adobe, Sybit creates innovative and holistic solutions that aim to optimize the interactions between companies and their customers. From strategy development to implementation and support, Sybit offers a comprehensive service.What are the challenges
?Sybit needed a strategic partner in the areas of digital marketing and lead management. Funntastic's holistic approach with strategic consulting and simultaneous operational implementation of the defined measures are an essential basis for the collaboration. Funntastic's proven expertise in the areas of IT and SAP enables the use of numerous best practices from which Sybit benefits.
This is how we support
Digital marketing and lead management consulting: groundbreaking impulses
- Strategy consulting
- Development of buyer personas
- Conception of multi-stage, automated lead nurturing processes
A clear and targeted approach for companies is essential as the cornerstone for successful digital marketing. This is why we are in close contact with Sybit GmbH in the field of strategy consulting and work together to analyze specific needs and develop tailor-made solutions to achieve the defined goals.
Successful marketing starts with understanding the target group. Who are the ideal customers? What drives them? With our support in developing buyer personas, Sybit was able to create a detailed profile of customers. This makes it possible to effectively align marketing and sales strategies with the specific needs and preferences of the target group.
One-off interactions are often not enough to convert a potential customer into an actual customer. This is where our automated lead nurturing processes come into play. By designing multi-stage, individualized communication channels, we guide leads through the entire buying process. We use targeted measures to arouse the interest of leads, inform them and ultimately persuade them to convert.
Digital analytics: evaluation made easy
- Cross-domain tracking
- Leads and conversion tracking
- Website & online marketing reporting
Keeping track of all online marketing activities is often not easy - especially if the company is active in several countries. With cross-domain tracking in Google Analytics, implemented using Google Tag Manager, we can seamlessly track activity across Sybit's different country domains. This enables accurate analysis of user behavior and provides valuable insights that help improve the digital strategy.
Capturing and analyzing leads and conversions are crucial for the success of online marketing. With Google Analytics, channels such as Google Ads and social media ads can be tracked extensively. This helps to monitor and optimize the performance of individual campaigns.
An appealing visualization makes it much easier to evaluate data. That's why we at Sybit use holistic website and online marketing reporting with Google Looker Studio. The clear presentation of key indicators and performance data makes it easier to understand digital activities and make informed decisions.
Social Media Ads: Display to individual target groups
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Target groups defined for social media
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Retargeting to generate reach and leads
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Control of measures in the advertising account
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Consulting and optimization
At the beginning of the collaboration, we defined the target groups for the social media presence in a detailed workshop together with Sybit. Based on these findings, we created clusters for a total of five target groups that were to be regularly targeted with campaigns on LinkedIn.
In order to increase Sybit's visibility on LinkedIn and generate qualified leads, we have established a two-stage model in LinkedIn Ads. This model combines a broad reach in the first stage with targeted lead generation measures in the second stage. In the second stage, we increasingly rely on retargeting options to reach users who have already been in contact with the company and its services.
In close coordination with Sybit, we maintain the content in the LinkedIn advertising account and manage the target group definition, duration and timing of the individual campaigns.
To ensure the effectiveness of our strategies, we hold regular jour-fixe meetings to review performance and discuss optimization ideas. These regular meetings allow us to react quickly to changes and continuously improve our strategies. As a result, our LinkedIn Ads strategy shows above-average results and is well above the general benchmarks.
LinkedIn Automation: Achieving more efficiency
- Introduction and setup of the sales automation software
- Support with campaign setup in the tool including optimization
- Strategic advice on the campaigns and support
The automation of sales processes can make a decisive difference. With our support in the introduction and setup of sales automation software solutions for LinkedIn, Sybit can make LinkedIn activities more effective and optimize results.
We support the campaign setup in the tool, including optimization, and thus ensure that the LinkedIn campaigns are successful right from the start. Through continuous monitoring and adjustment, we ensure that the campaigns are always up to date and deliver the best possible results.
Successful digital campaigns require more than just technical expertise, however. That's why, as a LinkedIn Automation partner, we are there to support you every step of the way and offer expert support on all issues.
