About the customer
Krannich Solar is one of the leading wholesalers for photovoltaic solutions and offers solar modules, inverters, mounting systems and other components required for the installation of solar systems for specialist dealers, integrators and installers. Krannich operates internationally and offers its services worldwide. B2B customers can place orders around the clock via an e-commerce platform.
What are the challenges
?Online retail is highly competitive, B2B and B2C platforms are not particularly different and this issue also affects Krannich. Effective online marketing is essential to counter the strong competition. With a focus on data, online marketing measures must be developed, prioritized and reviewed.
This is how we support:
Strategic evaluation with digital analytics
- Continuous further development of e-commerce tracking for the web shop
- Conception and implementation of the e-commerce datalayer
- Evaluations & analyses of the e-commerce performance
- Website reporting
- Data pipeline for data transfer
- Consulting on digital analytics & e-commerce
E-commerce tracking is an indispensable tool for any online retailer who wants to improve their performance. It provides valuable insights into user behaviour and allows optimization measures to be carried out based on real data. We use Google Analytics to track the purchasing behavior of users on the Krannich website. This allows us to track and analyze transaction data, sales and other relevant information. The technical implementation works via the Google Tag Manager.
Optimization of the user experience
Thanks to the design and implementation of an e-commerce data layer, we can also carry out a detailed analysis of user behavior and gain valuable data for improving the user experience and ultimately conversion rates. The use of the new Google Analytics 4 (GA4) also enables extended functions and improved data collection, allowing for more in-depth analyses.
In addition to setting up tracking, the continuous evaluation and analysis of e-commerce performance is crucial. We use tools such as Google Looker Studio for Krannich to create detailed reports and prepare data visually.
For efficient data management, it makes sense to create a data pipeline for transferring GA4 data to the cloud, for example Microsoft Azure. This enables secure and organized storage of the data and facilitates access for future analyses.
We are also working closely with Krannich on general questions relating to digital analytics and e-commerce.Seamless SEO relaunch for the Krannich online store
- SEO relaunch support
- Increasing the visibility of the online shop
We supported the SEO relaunch of Krannich Solar AG's online store in close coordination with our sister agency MOSAIQ. Together with the developers, we are implementing the optimizations and can thus ensure that the online store is optimally positioned right from the start.
The SEO support began before the relaunch and is still ongoing. A pre-go-live check was essential, as this was the only way to ensure that everything was ready for a successful conversion. After the go-live, we continued our measures to continuously optimize and sustainably expand the visibility and relevance of the online store.
With our expertise in SEO and close collaboration with the developers at MOSAIQ, we ensure that the online store not only works technically flawlessly, but is also easy for Krannich's potential customers to find.
