The ability to predict consumer behavior is something of a Holy Grail in marketing. With Predictive Audiences on LinkedIn, this ambition becomes a reality. This new innovative feature enables marketers to predict user behavior and develop highly targeted and effective marketing strategies.
What are predictive audiences?
Predictive Audiences is a feature on LinkedIn that uses machine learning to predict user behavior. It analyzes a variety of data points such as user interactions, profile information and historical data to identify patterns and trends. This helps companies to target users who are more likely to convert - the principle is similar to target group expansion.
Marketers can also use Predictive Audiences to reduce the cost per lead (CPL) and thus increase the profitability of their campaigns.How can predictive audiences help your company?
Imagine if you could tailor your marketing strategies to the specific needs and behaviors of your target group. With Predictive Audiences, this is possible. By predicting user behavior, you can communicate more effectively, interact more relevantly and ultimately achieve better business results.
Prerequisites for using predictive audiences on LinkedInIn order to exploit the full potential of Predictive Audiences for LinkedIn Ads, certain requirements must be met:
1. access to the LinkedIn Campaign Manager
The first step to using Predictive Audiences is to have access to the LinkedIn Campaign Manager. This is the tool with which you can manage and optimize your advertising campaigns on LinkedIn. In addition to placing ads, you can also manage your target group in the Campaign Manager.
2. data source
Predictive Audiences combines your data source with LinkedIn's AI to automatically generate a new custom audience for your campaigns. Therefore, make sure that you provide relevant and high-quality data for this function. Ideally, these should be contact lists with at least 300 contacts - preferably more.
By meeting these requirements, you can make the most of the benefits of Predictive Audiences for your ads on LinkedIn and significantly increase your marketing efficiency.
