About the customer
Dental bauer GmbH & Co. KG is a specialist retailer for dental products such as consumables, medicines, equipment for instrument preparation, X-ray or CAD/CAM, as well as treatment centers. Based in Tübingen, the company operates at 35 locations in four countries and also offers in-depth expertise in all matters relating to dental supplies.
What are the challenges
?We started with smaller SEA campaigns that achieved very good results, which is why dental bauer wanted to invest more in this area and asked Funntastic for support. The aim was to generate more reach for the online store via Google, which should ultimately lead to more sales. In addition, dental bauer wanted further support in the areas of marketing automation and e-commerce tracking in order to stay up to date and manage all online marketing measures in a targeted manner.
This is how we support:
Achieving conversions with SEA campaigns
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Setting up SEA campaigns
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Regular support and optimization of Google Ads
A well-designed SEA (search engine advertising) campaign can be crucial to a company's success. This is because SEA campaigns are an excellent way to advertise products or services in a targeted manner and address potential customers directly. By using keywords that match dental bauer, the ads can be specifically tailored to the needs and interests of the target group. This leads to higher click numbers and conversion rates, which ultimately results in more sales.
But setting up an SEA campaign is only the first step. To be truly successful, Google Ads require regular support and optimization. Because what works today could be outdated tomorrow. That's why we make sure to continuously monitor and adjust the campaigns to achieve the greatest possible success.
Google Ads optimization can take various forms: from adjusting keywords and ad copy to improving landing pages and fine-tuning bidding strategies. All of these measures help to make campaigns more efficient and deliver better results.Automated processes with Evalanche
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Email marketing
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Support
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Account management
- System adaptation for austro dent
In order to communicate effectively with customers and inform them about your latest offers, products or services, a newsletter is essential. We support dental bauer in the creation of newsletters with the marketing automation software Evalanche and also take on the customization of email templates.
In addition, we take care of account management and are the point of contact for support issues, questions or problems with Evalanche.
The new formation of austro dent from dental bauer AT and Pluradent AT required a system adaptation, which we were able to successfully complete together with the customer.
Tracking and evaluation with analytics
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Setup GA4
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Setting up a dashboard for reporting
Google Analytics 4 (GA4) provides the ability to collect and analyze data to make informed business decisions. It offers numerous new features and improvements over its predecessor, including enhanced tracking capabilities, machine learning and improved reporting options. Consequently, the GA4 setup was a logical first step for dental bauer in the field of digital analytics. As a result, it is now possible to map detailed event tracking.
After setup, we created a dashboard with Google Looker Studio to clearly display the most important data. This allows us to identify important trends and patterns in the data and check the performance of the website. The dashboard can be created from individual diagrams, tables and charts. This displays exactly the data that is most important to dental bauer.
We provide further support with regard to cookie consent management with Cookiebot.
Seamless integration and SEO optimization
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SEO preparation for domain transfer/shop redirects
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SEO check and support for domain transfer
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SEO guide
The merger of the two companies Pluradent and dental bauer created a leading German dental retail platform. A key component of this integration was the effective takeover of the domain and the store redirects. Search engine optimization (SEO) played a decisive role here.
We carefully planned the preparations for the domain transfer and store redirects and carried them out together with dental bauer. This ensured that the takeover went smoothly without affecting the companies' online presence.In order to ensure the success of the domain takeover, a comprehensive SEO audit and support was required. This included analyzing the current SEO status of the Pluradent website, identifying opportunities for improvement and implementing measures to increase search engine rankings.
A dedicated SEO guide for the store was designed to help improve the visibility and ranking of the online store. This guide contains best practices for on-page and off-page optimization, including keyword research, meta tags, link building and content creation.In addition to the specific guide for the store, a general SEO guide has also been created. This serves as a comprehensive manual for all SEO-relevant aspects and can be used as a reference for the entire team.
