Süddeutsche Krankenversicherung (SDK)

Digital Analytics
Social Media
Social Ads

About the customer

Süddeutsche Krankenversicherung (SDK) is a mutual insurance company headquartered in Fellbach, Germany. SDK offers a wide range of private health insurance tariffs for private and corporate customers. As a healthcare specialist, SDK has made history as an insurer for over 90 years and is committed to the well-being of its customers.

What are the challenges

?

SDC wanted to work with an agency that offers comprehensive and high-quality support in the area of online marketing - and at eye level. The fact that we at Funntastic can offer a lot from a single source and in close coordination with the individual units was a decisive reason for the joint collaboration. In the area of social media, more reach was to be generated through organic posts and advertising campaigns. In addition, user interactions were to be tracked across the entire website, with a particular focus on event tracking for sales channels.

This is how we support

Optimization of website performance with event and conversion tracking

  • Event & conversion tracking in Google Analytics
  • Migration from Universal Analytics to Google Analytics 4 (GA4)

  • Implementation of a detailed tracking concept for sales channels

  • Website reporting in Google Looker Studio

The entire SDK website is mapped with event & conversion tracking in Google Analytics, which we implemented using Google Tag Manager. In addition, we helped the SDK migrate from Universal Analytics to Google Analytics 4 (GA4) to ensure they can benefit from the latest features and capabilities.

Another important aspect was the implementation of a detailed tracking concept for the sales channels in collaboration with MOSAIQ. The developers created the data layer structures for tracking the forms to provide the SDK with a complete and meaningful tracking experience.

The overall performance of the website is recorded in a report in Google Looker Studio. Here, our clients have access to detailed reports and analytics to help them improve their website performance and achieve their business goals.

Partner for all topics related to social media

  • Editorial meetings

  • Creation of visuals in the SDK corporate design

  • Text creation for postings

  • Realization of competitions on Instagram

  • Campaigns in the Meta Business Manager

  • Support & consulting

We support SDK with editorial work on the social media platforms Facebook, Instagram and LinkedIn. This ranges from organic postings to the conception and implementation of campaigns.

For the collection of topics, we hold a quarterly editorial meeting at which we discuss the upcoming topics. We then take over the design of images or videos and create texts for the postings. For the visuals, we ensure that they are implemented in the SDK's corporate design.

The posts are published via the facelift publisher tool. Individual posts are also advertised in a targeted manner to generate greater reach. In addition, there are always individual campaigns that we plan together with SDK throughout the year. Here too, we design the visuals and texts and take care of the entire playout via the Meta Business Manager. Regular reports provide information on the performance of organic social media posts and campaigns. We also support SDK as a competent contact partner for all questions relating to social media.